Protecting Rural Lives and Livelihoods

42% of customers agree that NFU Mutual helps to support their welfare

Maintain over 40% of customers agree that NFU Mutual helps to support their welfare

50% of customers agree that NFU Mutual helps to support their welfare by 2029

44% of customers in farming-related occupations agree that NFU Mutual supports their welfare

Maintain over 40% of customers in farming-related occupations agree that NFU Mutual supports their welfare

50% of customers in farming-related occupations agree that NFU Mutual supports their welfare by 2029

Over £440,000 of investment in initiatives helping our members combat rural crime

57% of customers in farming-related occupations agree they are aware of prevention solutions to help them manage the overall cost of rural crime risk

Maintain 57% of customers in farming-related occupations to agree they are aware of prevention solutions to help them manage the overall cost of rural crime risk

65% of customers in farming-related occupations to agree they are aware of prevention solutions to help them manage the overall cost of rural crime risk by 2029

36% of customers in farming-related occupations agree they use rural crime prevention solutions, as provided and highlighted by NFU Mutual, to help manage the overall cost of risk

Maintain 36% of customers in farming-related occupations to agree they use rural crime prevention solutions, as provided and highlighted by NFU Mutual, to help manage the overall cost of risk

40% of customers in farming-related occupations to agree they use rural crime prevention solutions, as provided and highlighted by NFU Mutual, to help manage the overall cost of risk by 2029

54% of customers in farming-related occupations agree NFU Mutual has raised awareness with the wider public of the challenges rural crime poses

Maintain 54% of customers in farming-related occupations agree NFU Mutual has raised awareness with the wider public of the challenges rural crime poses

60% of customers in farming-related occupations agree NFU Mutual has raised awareness with the wider public of the challenges rural crime poses by 2029

We will continue our activity to promote Rural Road Safety, working with specialist partners and extending advice to cover new groups of rural road users

In 2023, we incorporated Rural Road Safety messaging into our ‘always on’ marketing activity, communicating advice and guidance throughout the year

In 2024, we will continue to share Rural Road Safety guidance. We will canvas views and work with partners to create and release a ‘Code for Countryside Roads’ guidance document on how people should use rural roads safely

Of customers who say they are aware of NFU Mutual's Rural Road Safety support, over 70% to agree that NFU Mutual's Rural Road Safety campaign encourages safer, more considerate use of rural roads by 2027

4.2% of eligible home claims settlements included flood resilience measures

Supported customers with over 3,000 claims relating to extreme weather events

Over £140,000 invested in flood resilient repairs

Maintain current levels of funding

Establish a tool to measure social value delivered by NFU Mutual’s community support

Establish benchmark and targets for social value delivered through NFU Mutual’s community support

93% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community

Maintain over 90% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community

Maintain over 90% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community

Maintain £21,000 of funding

Maintain current funding levels

Establish a tool to measure social value delivered by NFU Mutual’s community support

Establish benchmark and targets for social value delivered through NFU Mutual’s community support

Maintain £8.1m of funding

£8.4m of funding

Maintain current funding levels

Establish measures to understand the value and impact of our funding