Rural Protection & Support | NFU Mutual Community Focus

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Learn more about the activity we have in place to support our customers and their communities:

Customer advocacy and support

Supporting our communities

Our progress: Protecting Rural Lives and Livelihoods

Customer advocacy and support

Supporting our communities

Priority	Aims for 2024	Delivered in 2024	Aims for 2025	Longer-term aims
Charitable Giving	Maintain current levels of funding	£3.25m donated to local and national charities (2023: £3.25m). This represents 0.85% of NFU Mutual's pre-tax profit	NFU Mutual's Charitable Giving Pledge for 2025 will increase to £4m. This figure recognises inflationary increases to ensure that we can maintain our support for the charitable sector in real terms	An increase in the total value of Charitable Giving from £3.25 million to £4 million per annum for the following three years in line with Consumer Price Index (CPI) inflationary increases
Charitable Giving	Establish a tool to measure social value delivered by NFU Mutual's community support	During 2024, we identified an appropriate social value measurement framework, which will enable us to improve our understanding of the impact of our charitable giving programmes. Work to implement a phased adoption of this new framework will commence in 2025	Establish benchmark and targets for social value delivered through NFU Mutual's community support	Establish benchmark and targets for social value delivered through NFU Mutual's community support
Charitable Giving	Maintain over 90% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community	87% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community	90% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community	Maintain over 90% of Agents agree that NFU Mutual's charitable giving programme is making a difference in their local community

Our £3.25m 2024 charitable giving total was made up of:

Priority	Aims for 2024	Delivered in 2024	Aims for 2025	Longer-term aims
Agency Giving Fund	Maintain £1.92m of funding	£1.92m donated to local charities through our Agency Giving Fund	Funding to be increased to £2.33m using funds from the uplifted annual charitable giving pledge	Establish benchmark and targets for social value delivered through NFU Mutual’s community support
NFU Mutual Charitable Trust	Maintain £1m of funding	£1m donated through the NFU Mutual Charitable Trust	Funding to be increased to £1.2m using funds from the uplifted annual charitable giving pledge	Establish benchmark and targets for social value delivered through NFU Mutual’s community support
The Farm Safety Foundation	Maintain £300,000 of funding	£300,000 donated to The Farm Safety Foundation	Funding to be increased to £370,000 in 2025 using funds from the uplifted annual charitable giving pledge	Establish benchmark and targets for social value delivered through NFU Mutual’s community support
NFU Mutual Charitable Trust Centenary Award (postgraduate bursaries for agriculture students)	Maintain £21,000 of funding	£31,411 of funding that supported four bursary recipients	Maintain £21,000 of funding – supporting around three bursary recipients	Establish benchmark and targets for social value delivered through NFU Mutual’s community support

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